Underage Drinking Social Media Plan

Week 5 – Be A Positive Role Model

Post Copy – All Platforms: Teens watch the adults around them closely — especially when it comes to alcohol. SAMHSA reports that parent attitudes and behaviors are major predictors of whether youth choose to drink underage. When adults make responsible choices, youth are far more likely to delay first use and protect their developing brains. Being a positive role model means: 
➡️ Showing healthy choices around alcohol 
➡️ Avoiding mixed messages (“do as I say, not as I do”) 
➡️ Setting and modeling clear boundaries 
➡️ Demonstrating healthy coping skills 

#agematters #delayfirstuse #braindevelopment #underagedrinking #positiverolemodel 


Post Copy – All Platforms:  According to Talk About It MO, teens are less likely to drink or misuse substances when the adults around them model healthy behaviors and set consistent expectations. When adults lead by example, Missouri teens are better equipped to delay first use and protect their developing brains.

#agematters #delayfirstuse #braindevelopment #underagedrinking #positiverolemodel 


Post Copy – All Platforms: Kids are always watching — and learning — from the adults around them. The Talk. They Hear You. campaign reminds us that what parents say and do plays a major role in whether youth choose to drink underage. When adults lead by example, youth are more likely to delay first use, make safer decisions, and protect their developing brains.

#agematters #delayfirstuse #braindevelopment #underagedrinking #youthprevention #healthybrains #protectourfuture #talktheyhearyou #truth #positiverolemodel 


Week 6 – Alcohol and Youth: Parental Expectations

Post Copy – All Platforms:  60% of Youth notice — and care deeply — about what their families think. SAMHSA reports that parental expectations are one of the strongest protective factors against underage drinking. When parents clearly communicate rules about alcohol and stay involved in their child’s life, teens are far less likely to drink before 21. Your voice matters. Your expectations matter. And to youth — family matters most.

#agematters #delayfirstuse #braindevelopment #underagedrinking #parentalexpectations 


Post Copy – All Platforms: Missouri data shows that parental expectations strongly influence whether teens choose to drink or misuse substances. According to Talk About It MO, open, honest conversations about the risks of alcohol and drugs can cut a child’s chances of future misuse in half. Your message makes a difference.

#agematters #delayfirstuse #braindevelopment #underagedrinking #parentalexpectations 


Post Copy – All Platforms: Youth care deeply about what their parents and caregivers expect of them — even when it doesn’t always seem like it. Teens who believe their parents clearly disapprove of underage drinking are far less likely to drink. You don’t need to lecture. Just be clear, consistent, and present — they hear you.

#agematters #delayfirstuse #braindevelopment #underagedrinking #youthprevention #healthybrains #protectourfuture #talktheyhearyou #truth #parentalexpectations