Underage Drinking Social Media Plan

Week 5 – Be A Positive Role Model

Post Copy – All Platforms: Teens watch the adults around them closely — especially when it comes to alcohol. Parent attitudes and behaviors are major predictors of whether youth choose to drink underage.  

Encourage youth to delay first use and protect their developing brains by modeling responsible drinking choices, choosing healthy behaviors to de-stress, and setting clear boundaries.  

#agematters #delayfirstuse #braindevelopment #underagedrinking #positiverolemodel 


Post Copy – All Platforms:  Your actions matter just as much as your words. Teens are less likely to drink or misuse substances when adults model healthy behaviors and set consistent expectations.  

Model the safe and responsible behaviors that you want to teach the youth in your life to follow. 

#agematters #delayfirstuse #braindevelopment #underagedrinking #positiverolemodel 


Post Copy – All Platforms: Kids are always learning from the adults around them. When adults teach healthy choices through leading by example, youth are more likely to delay first use, make safer decisions, and protect their developing brains. You don’t have to be perfect — just intentional.  

When you lead, they hear you. Be a positive role model. 

#agematters #delayfirstuse #braindevelopment #underagedrinking #youthprevention #healthybrains #protectourfuture #talktheyhearyou #truth #positiverolemodel 


Week 6 – Alcohol and Youth: Parental Expectations

Post Copy – All Platforms:  60% of youth notice — and care deeply — about what their families think. SAMHSA reports that parental expectations are one of the strongest protective factors against underage drinking. When parents clearly communicate rules about alcohol and stay involved in their child’s life, teens are far less likely to drink before 21.  

Your voice matters. Your expectations matter. And to youth — family matters most. 

#agematters #delayfirstuse #braindevelopment #underagedrinking #parentalexpectations 


Post Copy – All Platforms: Missouri data shows that parental expectations strongly influence whether teens choose to drink or misuse substances. According to Talk About It MO, open, honest conversations about the risks of alcohol and drugs can cut a child’s chances of future misuse in half. Your message makes a difference. 

#agematters #delayfirstuse #braindevelopment #underagedrinking #parentalexpectations 


Post Copy – All Platforms: Youth care deeply about what their parents and caregivers expect of them — even when it doesn’t always seem like it. Teens who believe their parents clearly disapprove of underage drinking are far less likely to drink. You don’t need to lecture. Just be clear, consistent, and present — they hear you. 

#agematters #delayfirstuse #braindevelopment #underagedrinking #youthprevention #healthybrains #protectourfuture #talktheyhearyou #truth #parentalexpectations