Underage Drinking Social Media Plan

Week 9 – Answering Tough Questions 

Post Copy – All Platforms: When kids ask tough questions like, “You drink alcohol, so why can’t I?” — SAMHSA encourages parents to stay calm, honest, and clear. Your response shapes how youth understand risk, boundaries, and expectations. Tough questions are opportunities — they help strengthen trust and guide healthier decisions.

 #agematters #delayfirstuse #braindevelopment #underagedrinking #answertoughquestions 


Post Copy – All Platforms:  Missouri youth say that one of the hardest moments is when friends pressure them to drink. Parents who prepare their kids with simple, confident responses help them feel more ready — and more empowered — to say no. 

 When parents guide kids through these tough moments, youth are more likely to delay first use and make healthy choices.  

#agematters #delayfirstuse #braindevelopment #underagedrinking #answertoughquestions 


Post Copy – All Platforms: Kids will ask hard questions — and that’s a good thing. When parents answer honestly and calmly, youth are less likely to drink underage and more likely to trust adult guidance. You don’t need the “perfect” response. You just need to show up — they hear you.  

When tough questions come up: 
Stay calm and listen first. 
Share clear expectations about alcohol. 
Explain risks in age-appropriate ways. 
Keep the conversation going — not just one answer.

#agematters #delayfirstuse #braindevelopment #underagedrinking #youthprevention #healthybrains 


Week 10 – Youth & Stress – Self Care 

Post Copy – All Platforms:  Stress is one of the biggest reasons teens experiment with alcohol — but healthy coping skills can change everything. SAMHSA reports that when youth learn positive ways to manage stress, they are far less likely to turn to alcohol or other substances.  

Strong coping skills protect mental health, support healthy brain development, and help youth delay first use.  

#agematters #delayfirstuse #braindevelopment #underagedrinking #youth #stress #selfcare 


Post Copy – All Platforms: Missouri youth who learn positive ways to manage stress are less likely to turn to alcohol or other substances. Encouraging teens to try healthy risks — like joining a club, trying a new sport, performing in the arts, or exploring new interests — helps them build confidence, resilience, and stronger coping skills.  

#agematters #delayfirstuse #braindevelopment #underagedrinking #youth #stress #selfcare 


Post Copy – All Platforms: Stress is real for today’s youth — and how they cope matters. When adults talk openly with youth about stress and coping, teens are less likely to turn to alcohol or other substances. When youth feel supported, they build resilience, protect their developing brains, and are more likely to delay first use. Keep the conversation going — they hear you.  

#agematters #delayfirstuse #braindevelopment #underagedrinking #youthprevention #healthybrains #protectourfuture #talktheyhearyou #truth #stress #selfcare