Compass Health Network Prevention
2026 Vaping Prevention Campaign Toolkit – Compass Health Network Prevention (CHNP)
Connecting coalitions and communities to vaping prevention awareness and education can make all the difference. Join us as we raise awareness, provide resources, promote evidence-based prevention strategies, and share messages with parents and youth.
CHNP is providing coalitions and communities with vaping prevention awareness and education content to implement a local social media campaign. The content will include campaigns from national and state prevention partners as well as original content created by Compass Health Network Prevention.
Goal: Reduce youth use of vaping in the 37 service area counties below the state average as measured by the 2028 Missouri Student Survey.
Social Media Campaign Objective: Implement a three-month awareness and education social media campaign by October 1, 2026, to increase youths’ perception of their parents’ belief that it is wrong for youth to vape at or above the state average as measured by the 2028 Missouri Student Survey.
Method: CHNP staff will provide awareness and education content for coalitions and other prevention partners to implement three-month, local social media campaigns to address perceptions of the risks of vaping by targeting both youth and parents.
How to Use the Toolkit
Copy, download, and share the toolkit messages with graphics in ways that fit the needs of your audiences and channels. Add your own logo! The toolkit includes:
Key Messages and Weekly Themes to keep your audience engaged.
Social Media Shareables to spread awareness across your platforms.
CHNP original content to reinforce the message.
SAMHSA & other sources to support CHNP content.
Hashtags to boost visibility and engagement on social media.
| Schedule | Weekly Theme |
| October 1 – 3 | Youth: The Developing Brain |
| October 4 – 10 | The Truth About Vaping |
| October 11 – 17 | Statistics on Vaping (Missouri Student Survey) |
| October 18 – 24 Red Ribbon | How Vape Companies Target Youth |
| October 25 – 31 Red Ribbon | Vaping and Youth: Parental Expectations |
| November 1 – 7 | Mental Health & Vaping: Healthy Habits |
| November 8 – 14 | Confidence to Say No: Refusal Skills |
| November 15 – 21 | Vaping & Athletic Performance |
| November 22 – 28 | Sleep and Vaping: The Nicotine Connection |
| November 29 – December 5 | Be a Vape-Free Role Model |
| December 6 – 12 | The Connection Between Stress, Anxiety, and Vaping |
| December 13 – 19 | Talk Often + Conversation Starters |
| December 20 – 26 | Vaping & Youth: Be Aware – Signs |
| December 27 – 31 | Quit Resources for Families |
Questions? Contact Endi Rolufs, MPS – Prevention Media Coordinator
Email: erolufs@compasshn.org
Cell: 573-261-4711
Using Meta Business Suite to Plan & Schedule Posts
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Vaping Prevention Social Media Plan
October 1 – 3, Youth: The Developing Brain
Post 1 Copy – All Platforms: Vaping has become increasingly popular among young people. Concerns have risen about the potential health impacts, particularly on the developing brain. #vapingprevention #development #youth
Post 2 Copy – All Platforms: Nicotine is highly addictive and can have significant effects on the brain. Using nicotine during adolescence can harm the parts of the brain that control attention, learning, mood, and impulse control. #vapingprevention #nicotine #youth
Source: https://www.cdc.gov/tobacco/e-cigarettes/health-effects.html
Post 3 Copy – All Platforms: Nicotine vapes pose unique dangers to youth because their brains are still developing. Nicotine can also worsen mental health issues and may enhance the risk of developing chronic diseases. #vapingprevention #nicotine #mentalhealth
Source: https://www.hhs.gov/surgeongeneral/reports-and-publications/youth-vaping/index.html
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October 4 – 10, The Truth About Vaping
Post 1 Copy – All Platforms: Among U.S. high school students who used a tobacco product in 2024, more than 1 in 3 used more than one type of product. #vapingprevention #vape #highschool
Source: https://www.cdc.gov/tobacco/e-cigarettes/youth.html
Post 2 Copy – All Platforms: The most common reason middle and high school students say they vape is, “I am feeling anxious, stressed, or depressed.” However, nicotine addiction or withdrawal can contribute to these feelings or make them worse. #vapingprevention #addiction #mentalhealth
Source: https://www.cdc.gov/tobacco/e-cigarettes/health-effects.html
Post 3 Copy – All Platforms: Compared to youth who do not use nicotine at all, adolescents who vaped were 20 times more likely to use cannabis and 5-6 times more likely to binge drink. #vapingprevention #nicotine #missouri
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October 11 – 17, Statistics on Vaping (Missouri Student Survey)
Post 1 Copy – All Platforms: According to the 2026 Missouri Student Survey, 10.9% of Missouri high schoolers vape. 89.1% say no thanks to vaping! Talk to your teen about the dangers of vaping today. #missouristudentsurvey #vapingprevention
Source: https://dmh.mo.gov/sites/g/files/zuston541/files/media/pdf/2026/05/mss-2026-simple-state-report.pdf
Post 2 Copy – All Platforms: 95.5% of Missouri students grades 6th – 12th say their parents feel it would be ‘wrong’ or ‘very wrong’ for them to vape. Keep talking! They hear you. #talktheyhearyou #missouristudentsurvey #vapingprevention
Source: https://dmh.mo.gov/sites/g/files/zuston541/files/media/pdf/2026/05/mss-2026-simple-state-report.pdf
Post 3 Copy – All Platforms: 76.2% of Missouri 6th – 12th graders think their friends feel it would be ‘wrong’ or ‘very wrong’ to vape. Chat with your teen about peer pressure. #missouristudentsurvey #peers #vapingprevention
Source: https://dmh.mo.gov/sites/g/files/zuston541/files/media/pdf/2026/05/mss-2026-simple-state-report.pdf
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October 18 – 24, How Vape Companies Target Youth
Post 1 Copy – All Platforms: Flavored e-cigarette use among kids is extremely high. Almost 90% of middle and high school students who vape reported using flavored vapes, with the top four flavors being fruit, candy/dessert/other sweets, mint and menthol. #vapingprevention #teenager
Source: https://www.lung.org/research/sotc/by-the-numbers/8-things-industry-ecigs
Post 2 Copy – All Platforms: A wave of vapes are now engineered to be invisible in school settings. They can be shaped like pens, smartwatches, hoodies, and phone cases. These devices are marketed to people who need to vape without being seen in spaces such as classrooms and hallways. #vapingprevention
Source: https://scienceinsights.org/how-do-tobacco-companies-target-youth/
Post 3 Copy – All Platforms: Around 75% of students report seeing tobacco use on TV as well as vaping related content on social media. #vapingprevention
Source: https://www.lung.org/research/sotc/by-the-numbers/8-things-industry-ecigs
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October 25 – 31, Vaping and Youth: Parental Expectations
Post 1 Copy – All Platforms: Young people are more likely to listen when they know you’re on their side. Reinforce why you don’t want your child to vape, drink or use other drugs—because you want your child to be happy and safe. #vapingprevention #talktheyhearyou #samhsa
Source: https://library.samhsa.gov/sites/default/files/sma18-5073.pdf
Post 2 Copy – All Platforms: Parents and caregivers have an important role in addressing youth tobacco use. Talk with your child or teen about the risks of tobacco use, including vaping. Set a good example by being tobacco-free. #vapingprevention #tobaccofree #teens
Source: https://health.mo.gov/sites/health/files/media/pdf/2026/06/vaping-parents.pdf
Post 3 Copy – All Platforms: Despite how it feels, research shows us that parents actually have the biggest influence when it comes to tobacco and vape use. Set expectations and have regular check-ins with your kids. #vapingprevention #talktheyhearyou
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November 1 – 7, Mental Health & Vaping: Healthy Habits
Post 1 Copy – All Platforms: For a teenager whose brain is still learning how to regulate emotions and control impulses, nicotine can disrupt the very wiring that helps manage stress and mood. Help your kids find healthy habits before they turn to vaping, alcohol or other drugs. #vapingprevention #healthyhabits #mentalhealth
Source: https://scienceinsights.org/what-does-vaping-do-to-your-mental-health/
Post 2 Copy – All Platforms: It is easy to feel overwhelmed as a teen. Encourage your child to talk about stress — help them identify a trusted adult, friend, and counselor to turn to. #vapingprevention #substanceuseprevention #support
Source: https://positivity.org/stress-coping/coping-with-stress-for-teens
Post 3 Copy – All Platforms: Movement, breathing, creativity, and social connection are powerful, accessible tools you and your teen can use anywhere, anytime to manage stress. Let your child know if stress ever feels unmanageable—you are there for support. Help is also available for youth at: 988lifeline.org/help-yourself/youth/ #vapingprevention #stress #988lifeline
Source: https://positivity.org/stress-coping/coping-with-stress-for-teens
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November 8 – 14, Confidence to Say No: Refusal Skills
Post 1 Copy – All Platforms: Saying “no” to peer pressure can be very hard for teenagers. But it’s important that teens can say “no” when they feel unsafe, unsure, or uncomfortable. A firm and clear “no” can often be the simplest and most direct way to refuse. #vapingprevention #refusalskills
Source: https://www.horizonservices.org/no-means-no-9-refusal-skills-for-alcohol-and-drugs/
Post 2 Copy – All Platforms: Peer pressure isn’t just happening in hallways or on sports fields anymore – it’s happening in group chats, TikToks, and Snapchat stories. When teens see friends or acquaintances vaping online, it lowers the perceived risk. Encourage your teen to balance social media use and time spent offline. #vapingprevention #peerpressure
Source: https://www.zeptive.com/post/social-media-and-the-new-peer-pressure-to-vape
Post 3 Copy – All Platforms: One of the most important skills for a teen is knowing how to exit a situation. Make sure your child knows:
-It’s okay to leave at any time
-They don’t need a perfect excuse
-They can call or text you for help
Create a simple plan, like: A code word they can text, and a promise you’ll pick them up without making it worse in the moment. This gives them a way out when things feel uncomfortable. #vapingprevention #peerpressure #parent
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November 15 – 21, Vaping & Athletic Performance
Post 1 Copy – All Platforms: Contrary to some popular beliefs, vaping is never a safe alternative to cigarettes. Vaping can affect many aspects of the body, including physical endurance. If youth vape, they get less oxygen in the heart, lungs, and muscles. This reduces physical fitness levels. #vapingprevention
Source: https://health.clevelandclinic.org/does-vaping-decrease-athletic-performance
Post 2 Copy – All Platforms: There’s a growing healthcare concern about how vaping affects student athletes. From decreased lung function and cardiovascular endurance to slow healing, nicotine has several cons for athletes. #vapingprevention #vapefree #athlete
Source: https://stopswithme.com/how-vaping-derails-athletic-performance/
Post 3 Copy – All Platforms: Sports add so much value to teens’ lives — from exercise to leadership and social skills. Don’t let vaping be the thing that stops them from living a full, successful childhood. As parents and coaches, we have the power to help our athletes make choices that support their athletic dreams. #vapingprevention #athlete
Source: https://stopswithme.com/how-vaping-derails-athletic-performance/
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November 22 – 28, Sleep and Vaping: The Nicotine Connection
Post 1 Copy – All Platforms: Does your teen get enough sleep? Vaping nicotine is significantly associated with greater odds of reporting sleep problems such as sleeping restlessly, bad dreams, and daytime fatigue. #vapingprevention #sleep
Post 2 Copy – All Platforms: Those who vape have higher odds of sleep disturbances, such as insomnia and reliance on sleep medications. Among adolescents, vaping can be associated with a 33 to 61% increased risk of inadequate sleep. #vapingprevention
Source: https://pmc.ncbi.nlm.nih.gov/articles/PMC12426188/
Post 3 Copy – All Platforms: Sleep deprivation can affect the development of the frontal lobe, a part of the brain that is critical to control impulsive behavior. Studies have found that teens who do not get enough sleep are more likely to engage in high-risk behaviors like drug or alcohol use and smoking. #vapingprevention #teens
Source: https://www.sleepfoundation.org/teens-and-sleep
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November 29 – December 5, Be a Vape-Free Role Model
Post 1 Copy – All Platforms: Parents and caregivers can protect their children by modeling vape-free healthy habits; making their home tobacco-free and talking to their child about the risks of vaping early and often. #vapingprevention #rolemodel #vapefree
Source: https://www.getsmartaboutdrugs.gov/sites/default/files/2025-09/Vaping-Flyer.pdf
Post 2 Copy – All Platforms: Role models are everywhere in the community. Whether you’re a parent, teacher, coach, law enforcement officer, or community leader—we all have a role in substance use prevention. And we can all make a difference! #vapingprevention #rolemodel #vapefree
Source: https://www.dhs.wisconsin.gov/small-talks/role-models.htm
Post 3 Copy – All Platforms: Had a tough day? The way parents react matters. Instead of using substances to cope with stress: take a kid along for a walk or try a 10-minute meditation. You’ll feel better, and you’ll teach your kids healthy coping skills too. #vapingprevention #rolemodel #vapefree
Source: https://www.dhs.wisconsin.gov/small-talks/role-models.htm
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December 6 – 12, The Connection Between Stress, Anxiety, and Vaping
Post 1 Copy – All Platforms: There are ways for teens to manage stress and anxiety without turning to vaping or other addictive substances. If your teen is stressed, try these tips together:
– Stop & Breathe
– Get moving
– Take care of yourself; eat well, drink water and sleep
– Cut down on caffeine
#vapingprevention #stress
Source: https://smokefree.gov/quit-vaping-resources/stress-anxiety-vaping
Post 2 Copy – All Platforms: Having anxiety from time to time is normal – but anxiety can become a problem if it happens frequently or gets in the way of daily life. Nicotine addiction and withdrawal caused by vaping can increase stress, irritability, or anxiety. Talk to your teen about vaping, stress, and anxiety. Make a mental health care plan and seek professional help if needed. #vapingprevention #stress
Source: https://smokefree.gov/quit-vaping-resources/stress-anxiety-vaping
Post 3 Copy – All Platforms: A study of more than 2,500 people ages 13-24 found that nicotine-only vapers, THC-only vapers and dual vapers (of nicotine and THC) were more likely to report anxiety symptoms, depressive symptoms and suicidal thoughts when compared with their peers who did not use electronic cigarettes or vape THC. #vapingprevention
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December 13 – 19, Talk Often + Conversation Starters
Post 1 Copy – All Platforms: Be upfront and clear about your expectations regarding underage drinking, vaping, and other drug use. Remind them that their brain is still developing through their mid-20s. This is why vaping, alcohol, and other drugs are especially harmful for anyone under the age of 21. #vapingprevention #talktheyhearyou
Source: https://library.samhsa.gov/sites/default/files/pep23-03-01-004.pdf
Post 2 Copy – All Platforms: Talking to your child about your thoughts about alcohol is important, but you also need to hear their point of view. Give your child the opportunity to ask you questions and listen to what they have to say. Children who have parents who listen to their feelings and concerns are more likely to say “no” to vaping and alcohol. #vapingprevention #teens
Post 3 Copy – All Platforms: Try using everyday opportunities to talk about vaping —such as in the car or during dinner. Having lots of little talks takes the pressure off trying to get all the information out in one long discussion, and your child will be less likely to tune you out. #vapingprevention #talktheyhearyou
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December 20 – 26, Vaping & Youth: Be Aware – Signs
Post 1 Copy – All Platforms: Concerned your child might be vaping? Know the signs. Vaping nicotine may lead to anxiety, irritability, difficulty concentrating, and loss of appetite. Sometimes, there is a noticeable change in friends and a decrease in activities that they once enjoyed. #vapingprevention #parenting
Source: https://drugfree.org/article/how-to-tell-if-your-child-is-vaping/
Post 2 Copy – All Platforms: Kids sometimes brag about vaping on social media. If you are concerned, look for pictures or references on their social media accounts. Take note of popular vaping terms in their online searches. #vapingprevention #knowthesigns
Source: https://drugfree.org/article/how-to-tell-if-your-child-is-vaping/
Post 3 Copy – All Platforms: A drop in academic performance or athletic endurance may be due to vape use, since nicotine exposure during adolescence can reduce attention, increase impulsivity, and impair working memory. Talk to your kids calmly and regularly about vaping and other substance use. Know the signs and find help if needed. #vapingprevention #parenting
Source: https://scienceinsights.org/how-to-tell-if-your-kid-is-vaping-warning-signs/
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December 27 – 31, Quit Resources for Families
Post 1 Copy – All Platforms: There are many free resources available to help youth reject or quit vaping and all other tobacco use. Teens can start by building a quit plan. -> teen.smokefree.gov/quit-plan #vapingprevention #quitvaping #family
Source: https://teen.smokefree.gov/quit-plan
Post 2 Copy – All Platforms: It can be hard for teens to quit vaping on their own. Options are available including a mobile-friendly quitting program created by the American Lung Association and designed to help youth aged 14–19 stop using e-cigarettes. ->notforme.org/ #vapingprevention #notforme
Source: https://notforme.org/
Post 3 Copy – All Platforms: Some schools offer vaping prevention programs as part of their general health curriculum. Talk to your schools about the research-based youth e-cigarette prevention program called CATCH My Breath. To learn more visit: catch.org/program/vaping-prevention/
Source: https://catch.org/program/vaping-prevention/
Prevention Consultants Direct Line:
573.368.4755
Call for an Appointment:
844-853-8937 (Toll Free)
Behavioral Health Crisis Centers:
833-356-2427 (Toll Free)
Behavioral Health Crisis Line:
988
Upcoming Events
- Washington County Community Partnership Monthly Meeting October 8, 2026 at 11:00 am – 12:00 pm
- Phelps County Child Advocacy Meeting October 14, 2026 at 12:00 pm – 1:00 pm Coffeesmiths, 707 N Pine St, Rolla, MO 65401, USA
- Missouri S&T Prevention Coalition Meeting October 15, 2026 at 2:00 pm – 3:00 pm
- DFC Task Force Meeting October 28, 2026 at 11:30 am – 12:30 pm